Our Story
Meet the team bringing AZ Plunge to life
As any of you who have lost someone will know, grief can make you do crazy things. In the days after losing my brother, in January 2023, a group of friends and family went for an evening walk leading to a small ice filled river. Despite the lack of towels, bathing suits, or a nearby place to warm up, together we jumped into the freezing water.
We returned to this spot each day for the next couple of weeks. When the time came to return home, I was surprised to learn that this was in fact a very popular activity. Living in a tiny apartment in Cambridge, MA, I couldn't set up a permanent outdoor cold plunge, but I did have a bathtub and an engineering degree.
The designs began rolling out in the fall of 2023. After several iterations, low quality chillers, damaged products, and a host of other problems, we landed on the design we use currently.
Using money raised on Indiegogo, a line of credit, a small loan, and personal funds, we brought AZplunge to life. Half of our profits go towards addiction recovery efforts, in the hopes that others don't have to face the same cold journey.
